HOW TO BUILD A CUSTOMER-CENTRIC STRATEGY FOR YOUR BUSINESS 1 What Is Customer-Centricity? 2 Why Is Customer-Centricity Important? 3 Being Product-Centric vs. Customer-Centric 4 Best Practices for Creating an Effective Customer-Centric Strategy 1. Get Everyone Involved 2. Know What Your Customers Want 3. Build Solutions That Speak to Customers’ Needs 4. Personalize The Customer Experience 5. Evolve with Your Customers 5 Examples of Customer-Centricity 6 Conclusion 7 Want to Learn More? Your business lives and dies by the customer experience. Its culture, assets, structure, marketing, and sales all need to work together to deliver satisfactory outcomes. While focusing on the product and trying to sell as much of it as possible is natural, no longer can you afford to ignore the importance of implementing a customer-centric strategy across the board. On its face, customer-centricity may seem like a catch-all for strategies that bring out the best in your customer service team, but being t