Adv Anup Kumar Mishra

DIGITAL MARKETING MADE SIMPLE: THE COMPLETE BEGINNER’S GUIDE POST CONTENTS 1 What Exactly Is Digital Marketing? 2 The True Power of Digital Marketing 3 The Digital Marketing Funnel Stage 1: Exposure Stage 2: Discovery Stage 3: Consideration Stage 4: Conversion Stage 5: Relationship Stage 6: Retention and Advocacy 4 Digital Marketing Has Two Sides: Inbound and Outbound What Is Outbound Digital Marketing? What Is Inbound Digital Marketing? 5 The 6 Primary Digital Marketing Channels 6 1. Pay-Per-Click Advertising (PPC) 7 2. Email Marketing 8 3. Social Media Marketing 9 4. Influencer Marketing 10 5. Search Engine Optimization (SEO) On-page SEO Off-page SEO 11 6. Content Marketing 12 Summary 13 Want to Learn More? Digital marketing is essential. Without it, your business is a ghost — unseen and ignored. A ghost that floats about your deserted website, your barren social media channels, and your empty bank account *Gulp* It gets worse. The internet is a crowded place. If you can’t differenti

 10 BEST SCREEN RECORDING SOFTWARE PROGRAMS IN 2023 POST CONTENTS 1 What Is Screen Recording Software? 2 What Is a Good Screen Recorder? 3 Desktop Screen Recorder vs. Online Screen Recorder 4 Top 10 Screen Recorder Tools for 2023 1. OBS Studio 2. Apowersoft Unlimited 3. Screencast-O-Matic 4. AceThinker 5. ScreenFlow 6. Screencastify 7. Bandicam 8. Filmora Scrn 9. Camtasia 10. ShareX 5 Conclusion 6 Want to Learn More? Recording a screen used to be a real challenge.  You had to either use complicated tools or pay a software expert to get it done, which wasn’t always feasible.  Fortunately, the user-friendliness of screen recording software has significantly improved over the years. Nowadays, you can create professional-looking tutorials with minimal effort. Besides tutorials, there are several other reasons why you might want to record your screen. If you do any kind of product demonstrations, need or offer tech support, or use video calling, using the default screen capture of your comp

 HOW TO USE CONTENT MARKETING TO ATTRACT CUSTOMERS 1 It’s time to identify a trending story 2 Use it for your own content marketing strategy! 3 Distribute it on various channels 4 Measure your results 5 Way more than writing great content 6 Want to learn more? Content marketing is one of the best ways to bring new customers into your eCommerce business. When you have an online store, you need a constant stream of new leads and regular site visitors. The Internet is a huge and vast place. Just because you have an online store doesn’t mean people will find you. By putting stellar, high-value content in front of your target audience, you’re using a proven way to bring customers to your site. That’s what content marketing is all about! That begs the question, how do you identify and then put highly interesting content in front of people, so they would click over to your eCommerce site? Certainly, not just any old content will do the trick. The process is easy and straightforward, and you’l

 CUSTOMER LOYALTY PROGRAMS: HOW BRANDS GROW BY GIVING POST CONTENTS 1 What is Customer Loyalty? 2 Why Do We Need Customer Loyalty Programs? 3 Best Loyalty Programs Types 4 Starbucks: Points for Purchases 5 Miles & More: A Tiered Customer Loyalty Program 6 LUSH: The Eco-friendly Loyalty Program 7 Nike: A Product-First Customer Loyalty Program 8 Creating Your Own Customer Loyalty Program 9 Grow Your Business With a Customer Loyalty Program 10 Want to Learn More? Customer loyalty programs are integral for the brands of today. They benefit both shoppers and business owners by allowing them to get more out of their sales. Shoppers understand that purchasing products which they’re already interested in, from brands that they like, will lead to them being rewarded for their commitment. And brands know that they’re drawing in customers who will have inflated average customer lifetime values because they’ve set up customer loyalty programs that will reward their patronage.   Everybody wins.

 9 MARKETING STRATEGIES THAT’LL LEVEL UP YOUR ECOMMERCE STORE 1 9 Online Marketing Strategies for Your Ecommerce Store 1. Social Media 2. SEO 3. Content Marketing 4. Public Relations 5. Collaborations 6. Email Marketing 7. Advertising 8. Giveaways 9. Video Marketing 2 Conclusion 3 Want to Learn More? Coming up with a list of marketing strategies is pretty easy. I mean, everyone knows the basics like social media, SEO, or email marketing. But how do you execute those strategies? And what are the specific marketing tactics that not only work but drive the highest level of growth? In this article, we’ll break down ideas on how you can level up your business with the most popular marketing strategies in 2021. P.S. If you’re new to marketing, we recommend checking out our video on ecommerce terms that touches base on many popular online marketing methods.  Start selling online now with Shopify Start your free trial 9 Online Marketing Strategies for Your Ecommerce Store 1. Social Media Think

 HOW TO BUILD A CUSTOMER-CENTRIC STRATEGY FOR YOUR BUSINESS 1 What Is Customer-Centricity? 2 Why Is Customer-Centricity Important? 3 Being Product-Centric vs. Customer-Centric 4 Best Practices for Creating an Effective Customer-Centric Strategy 1. Get Everyone Involved 2. Know What Your Customers Want 3. Build Solutions That Speak to Customers’ Needs 4. Personalize The Customer Experience 5. Evolve with Your Customers 5 Examples of Customer-Centricity 6 Conclusion 7 Want to Learn More? Your business lives and dies by the customer experience. Its culture, assets, structure, marketing, and sales all need to work together to deliver satisfactory outcomes. While focusing on the product and trying to sell as much of it as possible is natural, no longer can you afford to ignore the importance of implementing a customer-centric strategy across the board. On its face, customer-centricity may seem like a catch-all for strategies that bring out the best in your customer service team, but being t